What makes us unique and sets us apart?
You walk into a theater. An usher hands you our magazine. The cover and the first few pages are a typical playbill—but the rest of the magazine is Artslandia, a performing arts guide that covers music, dance, and theater citywide. Wow! You’ll take this home.
We stand alone in our market, exclusively reaching readers who’ve already invested in our topic, performing arts. Our multi-discipline stories quicken arts audiences’ excitement to explore more shows than the one they’re currently sitting at.
Magazine Mission Statement:
Artslandia Magazine’s mission is to connect our readers more closely to their city’s music, dance, and theater, to enliven their existing appreciation for the arts, and to enrich their engagement to the level of life-long patronage. Our arts coverage is extensive, informative, inclusive, and fun.
Describe the market / target audience you serve:
We currently publish 5 titles and 13 issues per year: annual performing arts guides for both Portland, Oregon and Vancouver, BC; 5 issues per year each of a regular playbill-bound magazine and kids’ playbill-bound magazine; and a kids’ annual. Together, our total annual circulation is near 650,000.
Is there anything else we should know?:
The Artslandia brand turned 5 last year, but since our publisher’s prior title Playbills Northwest served Portland theaters for more than a decade, our organization is really a teen in this market. We’ve also partnered with Oregon ArtsWatch, a group of senior culture critics that includes writers who’ve been reporting on Oregon arts for more than 30 years. In other words, our team was covering Portland art long “before it was cool.”