Editor’s note: This week, Forbes interviewed Brisa Trinchero and other Broadway investors about a VERY sound decision: Backing Hamilton The Musical.
Whaddayaknow? Two years ago, she told Artslandia about another good judgment call: (mostly) relocating from Portland to Broadway. The following is re-posted from Artslandia Annual 2014-2015.
If you ask emerging Broadway impresario Brisa Trinchero, there’s no better testament to the necessity of New York than a boldly-belted Sinatra song: “If you can make it there, you’ll make it anywhere,” she asserts.
After completing her education in the Northwest at Whitman, Portland State University and University of Portland, and nabbing a stable post as Broadway Rose Theatre’s executive director, the aspiring musical theater producer finally heeded Broadway’s siren song. Though she keeps a home in Portland, she’s transitioned gradually over the last three years to spending “the vast majority” of her time in New York.
“Theater relies heavily on relationships,” explains Trinchero. “Some of my biggest deals came about from chance meetings with industry colleagues at the popular Broadway bar Sardi’s or running into someone in Times Square.” Another key connection has been her Portland-native producing partner Corey Brunish, who happily set his sights on Broadway at the same time. As for her number one relationship? Her husband’s law practice allows the couple to be bicoastal. “We rack up a lot of frequent flier miles,” she admits.
Oregon continues to be a stronghold for Trinchero. She recently helped bring the musical Lizzie to Portland Center Stage; two teams at her musical-writing retreat are now developing shows for Oregon Shakespeare Festival and Artists Repertory Theatre; and she maintains creative ties with local theater luminaries like Debi Coleman, Storm Large, Chris Coleman, Rose Riordan, Alan Anderson and Stephen Marc Beaudoin. She even prefers Portland’s food scene to New York’s. Even so, she confesses, “New York is the place that truly feels like home to me. There’s an energy about Manhattan that I’ve never felt anywhere else.” And, hey, from what we hear, the neon lights are bright.
The exchange goes both ways! Read about OBT artistic director Kevin Irving’s move into Portland.
Forbes asks Brisa about one of Broadway’s best bets.