Gladwell’s seminal work, The Tipping Point: How Little Things Make a Big Difference, was published in the year 2000 and launched the global “big idea” publishing phenomenon—a hugely popular genre blending social science, history, pop culture, and business to revolutionize the way we view ourselves and the world. His books have since sold more than 23 million copies in North America alone. In his new book, Gladwell draws on completely fresh case studies to rethink and expand on his original models from The Tipping Point about how trends are born, catch on, and spread.
Revenge of the Tipping Point promises to be Gladwell’s most personal and urgent book yet, as he examines with new eyes the phenomenon of social epidemics in light of the events and lessons of the last twenty-five years. The book will be released October 1, 2024, and select levels of tickets include a copy of the book.
